什么是商务英语
2024-05-13
1. 什么是商务英语
2. 商务英语常用词汇
我为大家整理了，一起来学习吧! ： Agreement and contract协议与合同 agency agreement 代理协议 agreement on general terms and conditions on business 一般经营交易条件的协议 agreement on loan facilities up to a given amount商定借款协议 agreement fixing price共同定价协议 agreement on import licensing procedure 进口许可证手续协议 agreement on reinsurance 分保协议 agreement to resell 转售协议 bilateral agreement 双边协议 bilateral trade agreement 双边贸易协议 mercial agreement 商业协定 pensation trade agreement 补偿贸易协议 distributorship agreement 销售协议 exclusive distributorship agreement 独家销售协议 guarantee agreement 担保协议 international trade agreement 国际贸易协议 joint venture agreement 合营协议 licensing agreement 许可证协议 ? loan agreement 贷款协议 management agreement 经营管理协议 multilateral trade agreement 多边贸易协议 operating agreement 经营协议 partnership agreement 合伙契约 supply agreement 供货合同 trade agreement 贸易协议 written contract 书面协议 ad referendum contract 暂定合同 agency contract 代理合同 barter contract 易货合同 binding contract 有约束力合 ? blank form contact 空白合同 mercial contract 商业合同 pensation trade contact 补偿贸易合同 cross licence contract 互换许可证合同 exclusive licence contract 独家许可证合同 Ex contract 由于合同 Export contract 出口合同 Firm sale contact 确定的销售合同 Formal contract 正式合同 Forward contract 期货合同 Illegal contract 非法合同 Import contract 进口合同 Indirect contract 间接合同 Installment contract 分期合同 International trade contract 国际贸易合同
3. 商务英语常用单词
商务英语常用单词
以适应职场生活的语言要求为目的英语就是商务英语，商务英语也是很重要的。以下是我为大家整理的商务英语常用单词，欢迎大家分享。
insurance 保险
mortgage 抵押
allotment 拨款
short term credit 短期信贷
consolidated debt 合并债务
funded debt 固定债务,长期债务
floating debt 流动债务
drawing 提款,提存
aid 援助
allowance, grant, subsidy 补贴,补助金,津贴
cost 成本,费用
expenditure, outgoings 开支,支出
fixed costs 固定成本
overhead costs 营业间接成本
overheads 杂项开支,间接成本
operating costs 生产费用,营业成本
operating expenses 营业费用
running expenses 日常费用,经营费用
miscellaneous costs 杂项费用
overhead expenses 间接费用,管理费用
upkeep costs, maintenance costs 维修费用,养护费用
transport costs 运输费用
social charges 社会负担费用
contingent expenses, contingencies 或有费用
apportionment of expenses 分摊费用
income 收入,收益
earnings 利润,收益
gross income, gross earnings 总收入,总收益
gross profit, gross benefit 毛利,总利润,利益毛额
net income 纯收益,净收入,收益净额
average income 平均收入
national income 国收入
profitability, profit earning capacity 利润率,赢利率
yield 产量收益,收益率
increase in value, appreciation 增值,升值
duty 税
taxation system 税制
taxation 征税,纳税
fiscal charges 财务税收
progressive taxation 累进税制
graduated tax 累进税
value added tax 增值税
income tax 所得税
land tax 地租,地价税
excise tax 特许权税
basis of assessment 估税标准
taxable income 须纳税的收入
fiscality 检查
tax-free 免税的
tax exemption 免税
taxpayer 纳税人
tax collector 收税员
economist 经济学家
socialist economy 社会主义经济
capitalist economy 资本主义经济
collective economy 集体经济
planned economy 计划经济
controlled economy 管制经济
rural economics 农村经济
liberal economy 经济
mixed economy 混合经济
political economy 政治经济学
protectionism 保护主义
autarchy 闭关自守
primary sector 初级成分
private sector 私营成分,私营部门
public sector 公共部门,公共成分
economic channels 经济渠道
economic balance 经济平衡
economic fluctuation 经济波动
economic depression 经济衰退
economic stability 经济稳定
economic policy 经济政策
economic recovery 经济复原
understanding 约定
concentration 集中
holding company 控股公司
trust 托拉斯
cartel 卡特尔
rate of growth 增长
economic trend 经济趋势
economic situation 经济形势
infrastructure 基本建设
standard of living 生活标准,生活水平
purchasing power, buying power 购买力
scarcity 短缺
stagnation 停滞,萧条,不景气
underdevelopment 不发达
underdeveloped 不发达的`
developing 发展中的
initial capital 创办资本
frozen capital 冻结资金
frozen assets 冻结资产
fixed assets 固定资产
real estate 不动产,房地产
circulating capital, working capital 流动资本
available capital 可用资产
capital goods 资本货物
reserve 准备金,储备金
calling up of capital 催缴资本
allocation of funds 资金分配
contribution of funds 资金捐献
working capital fund 周转基金
revolving fund 循环基金,周转性基金
contingency fund 意外开支,准备金
reserve fund 准备金
buffer fund 缓冲基金,平准基金
sinking fund 偿债基金
investment 投资,资产
investor 投资人
self-financing 自筹经费,经费自给
bank 银行
current account 经常帐户
(美作:checking account)
current-account holder 支票帐户
(美作:checking-account holder)
cheque 支票 (美作:check)
bearer cheque, cheque payable to bearer 无记名支票,来人支票
crossed cheque 划线支票
traveller's cheque 旅行支票
chequebook 支票簿,支票本 (美作:checkbook)
endorsement 背书
transfer 转让,转帐,过户
money 货币
issue 发行
ready money 现钱
cash 现金
ready money business, no credit given 现金交易,概不赊欠
change 零钱
banknote, note 钞票,纸币 (美作:bill)
to pay (in) cash 付现金
domestic currency, local currency] 本国货币
convertibility 可兑换性
convertible currencies 可兑换货币
exchange rate 汇率,兑换率
foreign exchange 外汇
floating exchange rate 浮动汇率
free exchange rates 汇兑市场
foreign exchange certificate 外汇兑换券
hard currency 硬通货
speculation 投机
saving 储装,存款
depreciation 减价,贬值
devaluation (货币)贬值
revaluation 重估价
runaway inflation 无法控制的通货膨胀
deflation 通货紧缩
capital flight 资本外逃
securities business 证券市场
stock exchange 贡市场
stock exchange corporation 证券交易所
stock exchange 证券交易所,贡交易所
quotation 报价,牌价
share 股份,贡
shareholder, stockholder 贡持有人,股东
dividend 股息,红利
cash dividend 现金配股
stock investment 贡投资
investment trust 投资信托
stock-jobber 贡经纪人
stock company, stock brokerage firm 证券公司
securities 有价证券
share, common stock 普通股
preference stock 优先股
income gain 股利收入
issue 发行贡
par value 股面价格, 票面价格
bull 买手, 多头
bear 卖手, 空头
assigned 过户
opening price 开盘
closing price 收盘
hard times 低潮
business recession 景气衰退
doldrums 景气停滞
dull 盘整
ease 松弛
raising limit 涨停板
break 暴跌
bond, debenture 债券
Wall Street 华尔街
short term loan 短期贷款
long term loan 长期贷款
medium term loan 中期贷款
lender 债权人
creditor 债权人
debtor 债务人,借方
borrower 借方,借款人
borrowing 借款
interest 利息
rate of interest 利率
discount 贴现,折扣
rediscount 再贴现
annuity 年金
maturity 到期日,偿还日
amortization 摊销,摊还,分期偿付
redemption 偿还
insurance 保险
mortgage 抵押
allotment 拨款
short term credit 短期信贷
consolidated debt 合并债务
funded debt 固定债务,长期债务
floating debt 流动债务
drawing 提款,提存
aid 援助
allowance, grant, subsidy 补贴,补助金,津贴
short term loan 短期贷款
long term loan 长期贷款
medium term loan 中期贷款
lender 债权人
creditor 债权人
debtor 债务人,借方
borrower 借方,借款人
borrowing 借款
interest 利息
rate of interest 利率
discount 贴现,折扣
rediscount 再贴现
annuity 年金
maturity 到期日,偿还日
amortization 摊销,摊还,分期偿付
redemption 偿还
China Council for the Promotion of International Trade, C.C.P.I.T. 中国国际贸易促进委员会
National Council for US-China Trade 美中贸易全国理事会
Japan-China Economic Association 日中经济协会
Association for the Promotion of International Trade,Japan 日本国际贸易促进会
British Council for the Promotion of International Trade 英国国际贸易促进委员会
International Chamber of Commerce 国际商会
International Union of Marine Insurance 国际海洋运输保险协会
International Alumina Association 国际铝矾土协会
Universal Postal Union, UPU 万国邮政联盟
Customs Co-operation Council, CCC 关税合作理事会
United Nations Trade and Development Board 联合国贸易与发展理事会
Organization for Economic cooperation and Development, DECD 经济合作与开发组织
European Economic Community, EEC, European Common Market 欧洲经济共同体
European Free Trade Association, EFTA 欧洲贸易联盟
European Free Trade Area, EFTA 欧洲贸易区
Council for Mutual Economic Aid, CMEA 经济互助委员会
Eurogroup 欧洲集团
Group of Ten 十国集团
Committee of Twenty(Paris Club) 二十国委员会
Coordinating Committee, COCOM 巴黎统筹委员会
Caribbean Common Market, CCM, Caribbean Free-Trade Association, CARIFTA 加勒比共同市场(加勒比贸易同盟)
Andeans Common Market, ACM, Andeans Treaty Organization, ATO 安第斯共同市场
Latin American Free Trade Association, LAFTA 拉丁美洲贸易联盟
Central American Common Market, CACM 中美洲共同市场
African and Malagasy Common Organization, OCAM 非洲与马尔加什共同组织
East African Common Market, EACM 东非共同市场
Central African Customs and Economic Union, CEUCA 中非关税经济同盟
West African Economic Community, WAEC 西非经济共同体
Organization of the Petroleum Exporting Countries, OPEC 石油输出国组织
Organization of Arab Petroleum Exporting Countries, OAPEC 阿拉伯石油输出国组织
Commonwealth Preference Area 英联邦特惠区
Centre National du Commerce Exterieur, National Center of External Trade 法国对外贸易中心
People's Bank of China 中国人银行
Bank of China 中国银行
International Bank for Reconstruction and development, IBRD 国际复兴开发银行
World Bank 世界银行
International Development association, IDA 国际开发协会
International Monetary Found Agreement 国际货币基金协定
International Monetary Found, IMF 国际货币基金组织
实用商务英语单词
C/- = case,currency,coupon 箱,通货,息票
c. =cent,centimes,centigrade 分(美),分(法),百分度(寒暑表)
C.A. = Credit Advice 收款报单
C.A.D. = cash against documents on arrival of good货到后凭单付款
c.a.d. = cash against documents 凭单证付现金
c.a.f.= cost and freight 成本加运费
cat. = catalogue 货品目录
C.B. = clean bill 光票
C/B = Clean Bill 光票
C.B.D. = Cash before delivery 付现金后交货
c.c. = carbon copy,cubic centimeter 副本,立方公分
C/C,C.C = Chamber of Commerce 商会
pC/D = cash against document 凭单据付款
C.D. = Collection and Delivery 托交
Cert.= Certificate 证明书
c/f = carried forward 过次页
C&F = cost and freight 运费在内价
C.F.S. = container freight station 集装箱集散场
c.f.& i. = Cost freight and insurance 运费保险费在内价
C.H. = Clearing House 票据交换所
C.I. = Certificate of Insurance 保险单
C&I = Cost and Insurance 货价及保险
c.i.a. = cash in advance 预付现金
cif,c.i.f. = cost,insurance and freight 运费保险费在内价
c.i.f.&c.= cost,insurance,freight and commission 运费,保险费,利息在内价
C.I.F.E. = Cost,Insurance,Freight and Exchange 运费,保险费,汇票在内价
C.I.F.I. = Cost,Insurance,Freight and Interest 运费,保险费,利息在内价
C.I.F.C.I.= Cost,Insurance,Freight,Commission and Interest 运费,保险费,佣金,利息在内价
CK = Check 支票
CL = collection 托收
CM = Commission 佣金
C/N.C.N. = credit note,covering note,consignment note 货方通知,保险承保单,发货通知书
C.O. = certificate of origin 产地证明书
c/o = care of carried over 烦转,过次页
Co. = company 公司
c.o.d.= cash on delivery 货到付款
Con.Inv. = Concular Invoice 领事发票
corp. = corporation 法人,公司
C/P = charter party 租船契约
cr. = credit 货方,债权人
cs = case 箱
csk.,ck = cask 樽
C.W.O.= cash with order 现金订货,下定付款
cwt. = hundred weight 衡量名
C.Y. = container yard 集装箱集散场
;
4. 常用商务英语词汇「」
常用商务英语词汇「大全」
商务英语词汇量非常大，大家要认真积累才能够把商务英语学好，那么常用的商务英语词汇有哪些呢？下面我为大家分享常用商务英语词汇吧，欢迎收藏！
1) economist经济学家
2) socialisteconomy社会主义经济
3) capitalisteconomy资本主义经济
4) collectiveeconomy集体经济
5) plannedeconomy计划经济
6) controlledeconomy管制经济
7) ruraleconomics农村经济
8) liberaleconomy经济
9) mixedeconomy混合经济
10) politicaleconomy政治经济学
11) protectionism保护主义
12) autarchy闭关自守
13) primarysector初级成分
14) privatesector私营成分,私营部门
15) publicsector公共部门,公共成分
16) economicchannels经济渠道
17) economicbalance经济平衡
18) economicfluctuation经济波动
19) economicdepression经济衰退
20) economicstability经济稳定
21) economicpolicy经济政策
22) economicrecovery经济复原
23) understanding约定
24) concentration集中
25) holdingcompany控股公司
26) trust托拉斯
27) cartel卡特尔
28) rateofgrowth增长
29) economictrend经济趋势
30) economicsituation经济形势
31) infrastructure基本建设
32) standardofliving生活标准,生活水平
33) purchasingpower,buyingpower购买力
34) scarcity短缺
35) stagnation停滞,萧条,不景气
36) underdevelopment不发达
37) underdeveloped不发达的
38) developing发展中的.
39) initialcapital创办资本
40) frozencapital冻结资金
41) frozenassets冻结资产
42) fixedassets固定资产
43) realestate不动产,房地产
44) circulatingcapital,workingcapital流动资本
45) availablecapital可用资产
46) capitalgoods资本货物
47) reserve准备金,储备金
48) callingupofcapital催缴资本
49) allocationoffunds资金分配
50) contributionoffunds资金捐献
51) workingcapitalfund周转基金
52) revolvingfund循环基金,周转性基金
53) contingencyfund意外开支,准备金
54) reservefund准备金
55) bufferfund缓冲基金,平准基金
56) sinkingfund偿债基金
57) investment投资,资产
58) investor投资人
59) self-financing自筹经费,经费自给
60) bank银行
61) currentaccount经常帐户
62) (美作:checkingaccount)
63) current-accountholder支票帐户
64) (美作:checking-accountholder)
65) cheque支票(美作:check)
66) bearercheque,chequepayabletobearer无记名支票,来人支票crossedcheque划线支票
67) traveller'scheque旅行支票
68) chequebook支票簿,支票本(美作:checkbook)
69) endorsement背书
70) transfer转让,转帐,过户
71) money货币
72) issue发行
73) readymoney现钱
74) cash现金
75) readymoneybusiness,nocreditgiven现金交易,概不赊欠change零钱
76) banknote,note钞票,纸币(美作:bill)
77) topay(in)cash付现金
78) domesticcurrency,localcurrency]本国货币
79) convertibility可兑换性
80) convertiblecurrencies可兑换货币
81) exchangerate汇率,兑换率
82) foreignexchange外汇
83) floatingexchangerate浮动汇率
84) freeexchangerates汇兑市场
85) foreignexchangecertificate外汇兑换券
86) hardcurrency硬通货
87) speculation投机
88) saving储装,存款
89) depreciation减价,贬值
90) devaluation(货币)贬值
91) revaluation重估价
92) runawayinflation无法控制的通货膨胀
93) deflation通货紧缩
94) capitalflight资本外逃
95) securitiesbusiness证券市场
96) stockexchange贡市场
97) stockexchangecorporation证券交易所
98) stockexchange证券交易所,贡交易所
99) quotation报价,牌价
100) share股份,贡
101) shareholder,stockholder贡持有人,股东
102) dividend股息,红利
103) cashdividend现金配股
104) stockinvestment贡投资
105) investmenttrust投资信托
106) stock-jobber贡经纪人
107) stockcompany,stockbrokeragefirm证券公司securities有价证券
108) share,commonstock普通股
109) preferencestock优先股
110) incomegain股利收入
5. 商务英语常用语
商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。接下来我为大家整理了商务英语常用语，希望对你有帮助哦!
商务英语常用语一：
Can we do a barter trade?
咱们能不能做一笔易货贸易呢?
Is it still a direct barter trade?
这还算是一种直接的易货贸易吗?
If you agree to our proposal of a barter trade， we'll give you paper in exchange for your timber.
如果你方同意我们进行易货贸易的建议，我们将用纸与你们交换木材。
Shall we sign a triangle trade agreement?
我们订一个三角贸易协议好吗?
A triangle trade can be carried out among the three of us.
我们三方可进行三角贸易。
Compensation trade is， in fact， a kind of loan.
补偿贸易实际上是一种信贷。
We may agree to do processing trade with you.
我们同意与你们进行来料加工贸易。
If you're interested in leasing trade， please let us know.
如果你们有意做租赁贸易，请告诉我们。
We wonder whether you do counter trade.
我们不知道你们是否做抵偿贸易。
We want to develop direct contact with Continental buyers for ourselves.
我们想为自己的公司同欧洲大陆的买主建立起直接的联系。
We see that your firm specializes in Light Industrial Goods， and we are willing to establish business relationship with you.
得知贵公司专门经营轻工业品，我们愿意与贵公司建立业务关系。
We are one of the largest importers of Electric Goods in this city， and we wish to establish business relationship with you.
我们是此地最大的电器进口商之一，愿意与你们建立业务关系。
We are willing to enter into business relationship with your company on the basis of equality and mutual benefit.
我们愿在平等互利的基础上与贵公司建立业务关系。
Our two countries have had trade relations for ten years.
我们两国之间已经有了10年的贸易关系。
We've never had any difficulties with our Chinese partners， and we'd like to make as many new contacts as we can.
和中国同行共事从来没有什么困难，希望今后我们之间尽可能多地建立新的关系。
We have made a very good start in our business with Japan.
我们和日本在业务上有了良好的开端。
Our company is thinking of expanding its business relationship with China.
我公司想扩大与中国的贸易关系。
As is known， we set great store by the trade relationship with the third world countries.
众所周知，我们十分重视同第三世界国家的贸易关系。
We look forward to reactivating our business relationship.
我们盼望我们的业务关系重新活跃起来。
We shall welcome a chance to renew our friendly relationship.
很高兴能有机会来恢复我们的友好关系。
We'll try our best to widen our business relationship with you.
我们将尽力扩大同你们的贸易关系。
We're writing you in order to establish business relationship.
我们写此信是为了与你方建立业务关系。
The arrangement will contribute to cement our pleasant relationship.
此项安排将有助于巩固我们良好的关系。
We're willing to restore our business relationship.
我们希望能恢复贸易关系。
It will be advantageous if steps are taken to resume our business relationship on the basis of mutual benefit.
如果我们采取措施在互利的基础上恢复业务关系，对我们都是有利的。
The depressed market results in the stagnation of trade.
市场萧条导致贸易停滞。
We have been doing quite well in our business， we are willing to open an account with you.
我们的生意一直做得不错，希望能与你们建立帐户往来关系。
商务英语常用语二：
They mainly trade with Japanese firms.
他们主要和日本商行进行贸易。
For the past five years， we have done a lot of trade with your company.
在过去的五年中，我们与贵国进行了罅康拿骋住?/P>
Our trade is conducted on the basis of equality.
我们是在平等的基础上进行贸易。
There has been a slowdown in the wool trade with you.
和你们的羊毛贸易已有所减少。
Our foreign trade is continuously expanding.
我们的对外贸易不断发展。
Trade in leather has gone up (down) 3%.
皮革贸易上升(下降)了百分之三。
Trade in general is improving.
贸易情况正在好转。
Our company mainly trades in arts and crafts.
我们公司主要经营手工艺品。
They are well-known in trade circles.
他们在贸易界很有名望。
We trade with people in all countries on the basis of equality and mutual benefit.
我们在平等互利的基础上和各国人民进行贸易。
To respect the local custom of the buying country is one important aspect of China's foreign policy.
尊重买方国家的风俗习惯是我国贸易政策的一个重要方面。
Our purpose is to explore the possibilities of developing trade with you.
我们的目的是和你们探讨一下发展贸易的可能性。
6. 商务英语用语
下面是我整理的 商务英语 用语，以供大家学习参考。
英语商务用语-询价用语、产品自我推荐
询价用语
a.随函寄上询价单一份。
We are enclosing here with an inquiry sheet.
b.如果贵方对……感兴趣，请告具体询价。
If you are interested in our…,please let us know with a specific inquiry.
c.一收到贵方具体询价单，我方马上航空邮上样品册并报价。
Quotations and sample books will be airmailed to you upon receipt of your specific inquiry.
请求报价
a.兹函请提供……的报价。
We are writing to invite quotations for the supply of….
b.请将定期供应……之报价赐知。
Please let us have a quotation for the regular supply for….
c.请将下列货品的最低价格赐知。
Kindly quote us your lowest prices for the goods listed below.
请求做代理商
a.我们深盼与英国公司接洽，希望成为其销售代理商之一。
We are anxious to contact some British firms with a view to acting as their selling angents.
b.如蒙考虑担任销售你们……代理商，我们将十分高兴。
We should be glad if you would consider our application to act as agents for the sale of your…
寄发资料用语
a.很高兴寄你一邮包，内装……
We are pleased to send you by parcel post a package containing…
b.欣寄我方目录，提供我方各类产品的详细情况。
We have pleasures in sending you our catalogue, which gives full information about our various products.
c.欣然奉上我方产品样品，在贵方展厅展出。
We should be pleased to let you have samples to give a demonstration at your premises.
d.为使贵方对我方各种款式的手工艺品有一初步了解，今航邮奉上我方目录和一些样品资料，供您们参考。
In order to give you some idea of various qualities of handicrafts we carry, we havepleasure in forwarding you by airmail one catalogue and a few sample books for yourperusal.
附寄资料用语:
a.随函附上本公司新出品的……样品，请查收。
You will find enclosed with this letter a sample of new….
b.随函附上购货合同第××号两份，希查收，谅无误。请会签并退我方一份备案。
Enclosed please find two copies of Purchase Contract No.…，which we trust will be found in order. Kindly sign and return one copy for our file.
c.我们很高兴地附上询价单第××号，请贵方报离岸价格。
We have pleasure in enclosing our file.
d.我们确认向贵方购买……,随函附上订单确认书供参照。
We confirm having purchased from you….A confirmation order is enclosed for your reference.
价格用语
a.我们发现你方报价比我们从其他地方收到的略为偏高，请你方降价，以适应竞争。
We find your quotation slightly higher than those we have received from other sources, and ask you to reduce your price to meet the competition.
b.我们很抱歉地通知你方价格无竞争力，若贵方能降低价格，使我方可接受的话，我们仍对交易感兴趣。
We're sorry to inform you that your price has been found uncompetitive, but we're still interested in doing business if you can bring down your price to a level acceptable.
产品自我推荐
a.请容我们 自我介绍 ，我们是……首屈一指的贸易公司。
Let us introduce ourselves as a leading trading firm in…
b.本公司经营这项业务已多年，并享有很高的国际信誉。
Our company has been in this line of business for many years and enjoys highinternational prestige.
c.我们的产品质量一流，我们的客户一直把本公司视为最可信赖的公司。
Our products are of very good quality and our firm is always regarded by our customers as the most reliable one.
英语商务用语(自我推荐)
a.请容我们自我介绍，我们是……首屈一指的贸易公司。 let us introduce ourselves as a leading trading firm in…
b.本公司经营这项业务已多年，并享有很高的国际信誉。 our company has been in this line of business for many years and enjoys high international prestige.
各种商务会议英语常见术语
二、召开会议常见术语
rostrum 讲台
public gallery 旁听席
notice board 布告牌
to convene, to convoke 召开
convocation 会议
standing orders, by-laws 议事程序
rules of procedure 议事规则
constitution, statutes 章程
procedure 程序
agenda 议程
timetable, schedule 日程表,时刻表
item on the agenda 议程项目
other business 其他事项
to place on the agenda 列入议程
working paper 工 作文 件
opening 开幕
the sitting is open 会议开幕
appointment 任命
综合辅导：学做Presentation(四、五)
图表就像是“数字地图”，可以让看的人一目了然。成功的演说者应该就这些数字、图表加以诠释，让听众即刻掌握这些数字之间的关系。
The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years. The companies that successfully target this segment have higher sales and larger market shares year in and year out. I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.
我刚才给各位的统计数字说明台湾的确是一个以年轻人为导向的市场，而且未来十年之内仍然会继续是这种状况。因此看准了并打进这个市场区间的企业，每年就能有较高的业绩和市场占有率。我另外还准备了一些图来说明是哪几家公司主宰了目前的市场，以及这些公司运用哪些 广告 来维持他们的业绩。
This bar chart shows the top four companies and their market shares: the American Jonny&Jammy Company leads the pack with 29%, followed by the domestic firm, V08, at 21%. The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%. The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials; a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.
从这个条形图表可以看出四家最大的公司以及他们的市场占有率。美国的Jonny&Jammy公司以百分之二十九领先群雄，其次是本地的厂家V08，拥有百分之二十一的市场占有率;再下来是日本的MARUMI，拥有百分之十七;法国的La-Rose居末，占了百分之十二的市场。第二个图表是个圆形百分比图，显示这几家公司的各类广告比重。比率最大的那个扇形是电视广告，占百分之六十二;报刊杂志占了百分之二十五，其余的则是促销广告和海报等贴在产品销售卖场的广告。
Notes：
1. youth-oriented 以年轻人为导向的
youth是"青少年人"的意思。基本上各年龄层的泛称有：children(小孩)、teenagers(青少年)、adults(成年人)和the elderly(老年人)。
I suggest youth-oriented commercials when we introduce the new cereal.
我建议推出新的麦片时，打以青少年为导向的电视广告。
2. year in and year out 每年;年复一年
In 和out在这里是指"出"、"入"，也就是"来"、"去"的意思。"年来年又去"，给人一种连续不断的感觉，有强调的意思。其实它就是指 every year、year after year。
Year in and year out, Ven-Ven is a leader in creative advertising.
年复一年，文文公司仍是创意广告的龙头。
3. lead the pack 领先群雄
Pack 常用的意思是"包;捆"，如：a pack of cigarettes(一包香烟);但在这里是指"一群(人)"。整个词组原来是说有一群人在赛跑，其中一人超越了 其它 竞赛对手，居于领先地位。现在只要是形容某人在团体中表现最好，就可以用这个词组。
Because she studied hard, she led the pack in the race to get into a good university.
她读书很用功，因此考试成绩比其它人好，进了好大学。
句型 总结
● 图表的说法与用途
1. What we have here is a bar chart showing...
2. Our monthly sales are shown on this X/Y graph.
3. These three pie graphs each present...
4. The next diagram illustrates...
基本的图表通常有chart、graph 和 diagram。这三个词在意义上原本有细微的差异，但现已互相通用了。图表的种类有很多，最常使用的几种是 bar chart条形图，line chart曲线图(又称 X/Y graph，X/Y坐标图)，以及 pie graph圆形百分比图。条形图使人容易看出单一方面的数目，譬如业绩;圆形百分比图则可以看出每一方面占整体的比率。X/Y坐标图能让人清楚地看出两个因素之间的关系，譬如"每月"的"业绩"。每提到一个图表时，要先说出该图表的种类或名称。
● 指出图表某部份
1. The longest bar is...
2. This group of thin wedges shows...
3. The lowest point on the graph is…
解释图表内容时，将每个部份所代表的数字或比率说出来即可。但解释百分比图时，也可加入每个项目彼此或与整体之间的关系，譬如 the largest(最多的……)及 the remainder(其余的……)。另外，在圆形百分比图中的每一部分都可以称为 wedge(扇形)或 slice(片)，如 "the smallest wedge / slice shows..."。至于X/Y坐标图就比较复杂，并行线称为 X axis(X轴)，垂直线称为 Y axis(Y轴)，图上的任何 (X，Y)坐标都是一个 point(一点)。通常要指出曲线上某一点时，最好能明确地指出来，不然就要把X与Y轴所代表的事物明白讲清楚。
● 说明图表的意义
1. This bar chart shows the growth in our sales.
2. Here is a graph showing the growth in our sales.
3. Each bar on the chart represents the growth in our sales.
4. The wedges on this pie graph illustrate the growth in our sales.
5. This diagram focuses on the growth in our sales.
说明图表的意义要简单明了，一句话就能让听众明白。例如文中提到条形图时，立刻表明这张图分别代表the top four companies 和 their market shares(这些称为图表的 factor(s));而看到圆形百分比图时，就表示这张图 "shows a breakdown of their advertising..."。注意，表示整个图所代表的意义用动词 show，而表示图中各部分的要用 represent。
Daphne提供观众所需的背景数据后，便进入presentation的核心阶段。她必须以专业者的眼光指出天籁在美国成功的销售 经验 与在台湾所需的行销企划之间所存在的重要差异。
I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan. This is definitely not the case. There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.
我知道贵公司在美国已经非常成功地运用这几种广告，而且，各位也许会认为，这些广告在美国有效，在台湾应该也一样。其实不然，贵公司的广告与刚才我提到的几家在台湾成功的公司所做的广告有很大的不同。
EarthSound's slogan is, "EarthSound - the healthy alternative for you and the environment," while V08's slogan is, "Thank you, V08, for making me beautiful." Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same. America's politicians and its media have made people aware of this issue. This has created a market for EarthSound's products. If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising. This hasn't happened yet.
天籁的 口号 是："天籁--你和环境的健康选择"，V08的口号是："V08，谢谢你把我变得美丽"。为什么会有这样的差异呢?我的统计显示有85%的美国大众相信他们能做些有助于环境的事，但只有30%的台湾人会这么想。美国的政客和媒体已让大众意识到环境的问题，这就为天籁的产品创造了市场。如果台湾的政客和媒体也能做一样的事，那台湾人才会接受天籁的广告，但这种情况还没有出现。
7. 常用商务英语词汇解释
常用商务英语词汇解释
在商务英语中，有一些专业词汇总是会被错译。接下来我为大家整理了常用商务英语词汇解释，希望对你有帮助哦!
常用商务 英语词汇解释例一：floating It is not surprising, then, that the world saw a return to a floating
exchange rate system. Central banks were no longer required to support
their own currencies.
Floating policy is of great importance for export trade; it is, in
fact, a convenient method of insuring goodsswheresa number of similar
export transactions are intended, e.g.swheresthe insured has to supply
an overseas importer under an exclusive sales agreement or maintains
sales representatives or subsidiary companies abroad.
译文：
在这种情况下，世界各国又恢复浮动汇率就不足为奇了。各国中央银行也就无须维持本币的汇价了。
统保单对出口贸易至关重要。它实际上是货物保险中的一种便利的办法，特别适合于分不同的时间出口的一批类似货物，如，当被保险方根据独家代理协议书向国外的进口方供货，或在国外委任了销售代表，设立分支机构时用之。
注解：
floating在上述两个句中的意思完全不一样，floating exchange rate意为“浮动汇率”，即可自由浮动，完全受市场力量决定的汇率制度。而floating policy则指用以承保多批次货运的一种持续性长期保险凭证，常译为“统保单”。
常用商务 英语词汇解释例二：confirm We'd like to inform you that our counter sample will be sent to you
by DHL by the end of this week and please confirm it ASAP so that we
can start our mass production.
Payment will be made by 100% confirmed, irrevocable Letter of
Credit available by sight draft。
译文：
很高兴通知您，我们的回样将于本周末用特快专递给您，请尽快确认，以便我们开始大批生产。
付款方式为1O0%即期，保兑，不可撤消信用证。
注解：
confirmed一词在这两句话的意思也不一样。在第一个句子中，confirm的意思是“确认”。在第二个句子中，confirmed L/C应翻译为“保兑信用证”，即指一家银行所开的由另一家银行保证兑付的一种银行信用证。
常用商务 英语词汇解释例三：negotiable Part time barman required.Hours and salary negotiable.
This Bill of Lading is issued in a negotiable form, so it shall
constitute title to the goods and the holder, by endorsement of this B/L.
译文：
招聘兼职酒店保安，工作时间和薪水面议。
所签发的提单可为转让的，故只要在提单上背书,便确定了货物和持票人的'所有权。
注解：
在第一句话中，negotiable的意思是“可商议的”，在第二句话中的意思则是“可转让的”，“可转让提单”经过背书后即可将所有权转让给他人，值得注意的是，negotiating bank则是议付银行，即购买或贴现汇票的银行。
常用商务 英语词汇解释例四：discount You may get a 5% discount if yoursgroupsis on a regular basis.
If a seller extends credit to a time draft, they have made a trade
acceptance.The seller can request that the bank finance the transaction
by buying the draft.The bank is said to discount the draft.
译文：
如果你方定期给我方下定单，你方便可得到5%的折扣。
如卖方开出的是远期汇票，以此向买方提供信用，此时就做了一笔商业汇票承兑业务，卖方可以请银行买下商业承兑汇票，银行用这个办法对出口商融资，也就是说，银行对该汇票贴现了。
注解：
discount在这两句话中的意思一个是折扣，另一个是贴现。折扣是指商品在原价的基础上按百分比降价，贴现则是指未到期的票据向银行融资，银行扣取自买进日至到期日的利息，并收取一定的手续费后，将余下的票面金额付给持票人。
常用商务 英语词汇解释例五：endorse Our products have been endorsed by the National Quality Inspection
Association.
Draft must be accompanied by full set original on board marine Bill
off Lading made out to order，endorsed in blank，marked freight prepaid.
译文：
我们的产品为全国质量检查协会的推荐产品。
汇票必须附有全套印有“货物收讫”字样的正本海运提单，凭指示、空白背书，并写明“运费已付”。
注解：
在第一个句子中，“推荐”是指用过某种产品后感到满意，并通过媒体介绍给公众。而第二句中的“空白背书明是指背书人(endorser)只在票据背面签上自己的名字，而不注明特定的被背书人(endorsee)。
;
8. 商务英文
1、专业术语丰富。商务英语作为一种专业性很强的英语，集中体现在专业术语的使用上，这和商务英语与商务活动有密切关系相关联。语境对于语言的理解和涵义尤其重要，平常生活中看到的哪怕很平常的一个词汇，若是放在商业活动的情景中，换了一种语境，意思有可能就完全不同。 2、商务英语语言精炼，用词严谨、正规。使用上具有专业、精确的特点，所用的句子和语言都比较正规，常有一些格式和套话，其中包括大量专业词汇、具有商务活动意义的复合词、单词、普通词语以及缩略词等等。 意义 商务英语旨在培养具有扎实的英语基本功、宽阔的国际视野、专门的国际商务知识与技能，掌握经济学、管理学和法学等相关学科的基本知识和理论。 具备较强的跨文化交际能力与较高的人文素养，能在国际环境中熟练使用英语从事商务、经贸、管理、金融等工作的复合型、应用型商务英语专业人才。
最新文章
热门文章
推荐阅读